Services
Built around outcomes,
not deliverables.
Three practice areas. Each one built on direct execution experience — not resold subcontractors, not boilerplate playbooks.
Out with legacy. In with infrastructure you actually own.
Most organizations are sitting on platforms that were never designed to scale — WordPress installs held together with plugins, agency-built sites no one can edit, and CMS systems that require a developer for every change. We replace them with modern, performant, headless infrastructure that teams can govern without dependency.
WordPress Migrations
Extract all posts, pages, custom post types, ACF fields, media, and taxonomies from WordPress and rebuild on a headless stack — with full redirect mapping and zero SEO regression. Our own Get Me OFF WP! tooling makes this faster and more reliable than any manual process.
Legacy CMS Rebuilds
Replace Drupal, Squarespace, Wix, or custom-built platforms with clean Next.js frontends backed by structured Sanity content — giving editors control without requiring engineering involvement for every update.
Performance Optimization
Core Web Vitals tuning, image delivery optimization, edge caching strategy, and load time reduction. We target real improvements to LCP, CLS, and INP — not just passing scores.
Cloud Deployment
Production-ready deployments on Vercel and Cloudflare with staging environments, preview deployments, branch-based workflows, and rollback capability. No more pushing directly to production.
CMS Modernization
Structured content modeling in Sanity CMS — designed around editorial workflow, reusable components, and governance rather than bolted-on page builders. Editors get control. Developers get sanity.
From idea to shippable product — without the agency overhead.
Most digital product work gets stuck in discovery, buried in process, or handed off to teams that don't understand the business problem. We operate as a lean, direct technical partner — handling architecture, build, and launch without layers of project management between the idea and the code.
SaaS Product Architecture & Build
End-to-end product design and development for web-based tools and platforms — from data model and API design through frontend build, authentication, billing integration, and launch.
Internal Tools & Operational Platforms
Custom platforms that replace spreadsheets, manual workflows, and patched-together systems. We build the internal tools that make teams faster — and that actually get used.
Portals & Dashboards
Authenticated member portals, client-facing dashboards, and role-based access platforms with document libraries, form submissions, payment integrations, and admin workflows.
AI-Enabled Workflows
Integrate language model capabilities, semantic search, document processing, and intelligent automation into operational systems. Practical AI that solves specific workflow problems — not demos.
API Architecture & Integrations
Design and implement REST and GraphQL APIs, third-party platform connections, webhook pipelines, and data synchronization between systems. Clean interfaces that don't break when the business changes.
Lifecycle, data, and engagement infrastructure — at enterprise scale.
Most agencies offer MarTech strategy. Few can actually build it. Modern Headless brings a background in enterprise-scale lifecycle automation — the kind used by Slack, Disney, ESPN, and CarMax — to organizations that need real execution, not just a roadmap.
The SFMC Advantage
Salesforce Marketing Cloud is one of the most powerful — and most underutilized — platforms in enterprise marketing. Most implementations barely scratch the surface. Modern Headless brings hands-on SFMC architecture experience across Email Studio, Journey Builder, Automation Studio, Data Extensions, and AMPscript — built from years of enterprise deployments at scale.
CRM Architecture
Design and implement lifecycle data models, customer records, consent management, and segmentation infrastructure across Salesforce, HubSpot, and custom solutions. Built for scale from the start.
Lifecycle Automation
Behavioral triggers, drip sequences, onboarding flows, re-engagement programs, and retention workflows — designed with data hygiene and deliverability in mind, not just logic diagrams.
Personalization & Segmentation
Segment-driven content, dynamic messaging, and behavioral personalization across email, SMS, and web. We build the data infrastructure that makes personalization actually work.
Salesforce Marketing Cloud
Strategy, architecture, and build across the full SFMC platform. Email Studio, Journey Builder, Automation Studio, Data Extensions, AMPscript, and API integration — enterprise-grade execution without a 6-month onboarding process.
Customer Journey Design
Map, design, and instrument full customer journeys from acquisition through retention. Every touchpoint defined, every transition measured, every outcome tied to a business metric.
How we work
Direct engagement.
No middlemen.
Every Modern Headless engagement is run directly by Coral Fowler. No project managers passing messages. No junior developers doing the work while a senior account rep takes the calls.
Engagements start with a discovery conversation — understanding the platform, the goals, the constraints, and what success actually looks like. From there we define scope, agree on outcomes, and build.
Discovery
Audit the platform, goals, constraints, and stakeholders. Understand what exists and what needs to change.
Scope & Proposal
Define deliverables, timeline, and ownership model. No ambiguity going into a build.
Build & Iterate
Staged delivery with regular check-ins. Working software at every milestone — not just at the end.
Launch & Govern
Production deployment with documentation, team training, and a clear handoff — so you own what was built.
Ready to get started?
Most engagements start with a 30-minute conversation. No pitch deck, no RFP. Just a direct discussion about your platform, your goals, and whether Modern Headless is the right fit.